Now artists are turning into curators of their own works, or rather managers of their own brand-name. The name-of-the-author (of any gender) has replaced the name-of-the-father famously coined by Jacques Lacan. Artists now can claim the paternity of their own artistic identity in partnership with the media-machine that manages their career to everyone’s satisfaction. No wonder art is losing its artistic identity and can be found at work everywhere, engulfed by advertisement, performing in politics, entertained by entertainment. Art “innovators and change agents” are now being sent to the outer world the way sociologists used to be sent to factories with the mission of easing boss-worker tensions and making the workers’ unbearable life more tolerable. But they will hardly be the only ones to be working at it, the entire society is geared to that, from Hollywood to the entertainment and advertising industries, not to mention politicians polishing their act at the expense of politics, all making art for the “new creative economy,” pushing products on happy consumers, or better yet: turning consumers themselves into a product, satisfying their desires even before they begin to surface in what still passes for collective consciousness....There’s an aesthetic pollution of art in every way similar to the pollution of distances. Globalization makes things look small, even if they try to stand tall. One doesn’t look at any of it in the same way. The world interferes with our perception. It was the same with theory after it was so massively appropriated by a horde of fickle fans. Deleuze’s ideas didn’t become less interesting or generous after people started raving about them, but it took me a lot more effort to keep them fresh in my mind.
(Courtesy of archive : s0metim3s)